– Brand collateral
– Research reports
– Information graphics
– Icons and illustrations
PayPal’s government relations team surveyed 4,000 adults globally. Four distinct themes surfaced from the survey results, but with the immense amount of information – the internal team needed help designing a report that summarized the results as a collection and as stand-alone themes.
Neapolitan & Co was engaged to design a new multi-page report and create infographics to highlight specific survey results. To convey the survey results simply and quickly, PayPal requested simple illustrations capturing the takeaway message for each theme.
In collaboration with the report author, I drew simple sketches to show how the abstract concepts might be visualized. Once the concept was captured, the final illustrations were executed in full detail, leveraging the PayPal brand style. Elements from these illustrations were then repurposed in social posts to announce the survey results.
Sara engages deeply with the materials throughout the development process, asks thoughtful questions to clarify the content, and creates visuals that bring abstract concepts to life. Sara’s partnership has been important for the thought leadership and research work my team does.
Ivy K. Lau
Global Public Policy and Research, Government Relations
PayPal
Providing thought partnership for the launch of a new service model resulted in clear insight into an industry-wide opportunity gap.
A pitch deck could have been just that: a beautifully designed pitch deck. But, instead, I asked why, and it re-framed their marketing story.
